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Research by Assistant Professor Smaraki Mohanty explores how labels about green energy use can lead consumers to view food products as healthier, even when nothing else about the product has changed.

Assistant Professor Smaraki Mohanty’s new research examines how consumer preferences for consistency and identity influence their acceptance of AI-generated recommendations.

A study by Assistant Professor Smaraki Mohanty investigates how subtle visual cues, like profile picture changes, may shape consumer attitudes toward brand activism.

Four Class of 2025 students turned a cluttered online-shopping headache into OneTap, a Chrome extension built with ��������’s entrepreneurship resources and now headed for a full-time New York City launch.

Taylor Casey ’16 secured a $50K NC IDEA Seed Grant for Kahmino, her neighborhood-matching startup, with support from Elon mentors, fueling plans for nationwide expansion.

Devon Hawkins, lecturer in economics, was recently interviewed by WFMY about a new aviation company coming to Guilford County.

The inaugural director of inclusive excellence for graduate and professional education, Laké Laosebikan-Buggs fosters belonging in Elon’s graduate programs. She will be recognized by the Triad Business Journal at a June 12 banquet and featured in a special issue later this month.

The graduate of the Accelerated 3+1 Dual-Degree Program in Business Analytics in the Martha and Spencer Love School of Business serves as a division business analyst at Lennar in Raleigh, N.C., and aspires to attend medical school.

Associate Professor Elena Kennedy’s “Entrepreneurship for the Greater Good” class capped the spring semester with a Community Showcase that paired 23 seniors and juniors with five local nonprofits.

Shane O’Kelly, president and CEO of Advance Auto Parts, visited Elon to share lessons on leadership, strategy and career growth during a Lessons from Leaders event.